Sometimes our best work never sees the light of day. Here are a few samples of unpublished work that are smart and evocative—maybe too evocative for some of my clients.

Get Lucky

This concept was created to introduce online mobile gaming to The Delaware Lottery's audience.

Kick Cancer's Ass

This was a concept for a guerrilla marketing campaign to promote cancer screenings. Other tactics included flash mobs and appearing at public events.

Scared Campaign

This concept targeted middle-aged men to get tested for prostate cancer.